NTT DATA has announced a multi-year partnership with Arsenal Football Club, becoming its Official Digital Transformation Partner. With a strong track record of transforming some of the world’s largest sports clubs and events, NTT DATA will introduce cutting-edge technologies aimed at enhancing the Arsenal fan experience.
Over the coming years, the collaboration will focus on deepening the club’s relationship with its global fanbase, utilising NTT DATA’s expertise in digital transformation to enhance Arsenal’s digital platforms. This will support the club’s growth, performance, and ability to connect with supporters on a more personal level.
As part of the partnership, NTT DATA will provide advanced data analytics, machine learning, and real-time integration tools, enabling Arsenal to offer a more personalised and engaging experience for its fans. This includes tailored content and insights, exclusive promotions, and offers from both the club and its partners. Fans will benefit from an enriched experience within the Arsenal digital ecosystem.
“We’re excited to welcome NTT DATA as our first Official Digital Transformation Partner. Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better. Enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth,” said Juliet Slot, Chief Commercial Officer at Arsenal.
“Arsenal is one of the most recognised football clubs in the world,” said Niccolo Spataro, CEO of NTT DATA in the UK and Ireland. “Its commitment to delivering exceptional experiences to supporters is pioneering and its goal of placing people at the heart of innovation aligns with NTT DATA’s core values and approach to business. We look forward to partnering with Arsenal, using our expertise to deliver the digital transformation that helps Arsenal create truly remarkable experiences for its supporters worldwide.”
NTT DATA has a proven track record in sports, acting as the technology partner for major events such as The Open and the NTT INDYCAR SERIES. Through real-time data analysis, AI, digital twin technology, and Private 5G, NTT DATA brings fans closer to the action—whether they are at home, online, or in the stadiums of the future.
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